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Dr Krinita Motwani's / Cosmetic Dental Clinic

Mumbai’s Top Organic Dental Brand

From Hidden to #1: How We 5x’d Traffic and Generated High-Quality Leads Organically

Summary / Objectives & Challenges

The Challenge

In June 2024, Dr. Motwani approached The SEO Byte Digital Solutions with a clear goal: “We want to rank organically on Google and generate quality patient leads without relying heavily on paid ads.” Despite their reputation, the clinic was not visible on the first page for high-intent keywords, leading to lost opportunities in a highly competitive dental market.

Objective

Dr. Motwani’s primary objective was to rank on the first page of Google organically for high-intent dental keywords, enabling the clinic to reach patients actively searching for cosmetic and restorative dental services in Mumbai. Alongside improving visibility, the goal was to generate consistent, high-quality patient leads through organic channels while establishing the clinic as a trusted, premium dental care brand in a competitive market, reducing reliance on paid advertising for sustainable growth.

Overview / Introduction & Approach

Dr Krinita Motwani's Cosmetic Clinic

Dr. Krinita Motwani’s Dental Clinic is a premium cosmetic and restorative dental practice in Mumbai, known for smile makeovers, veneers, and personalized patient care.

Our Approach: Building a Sustainable Organic Growth Engine

1️⃣ In-Depth SEO Audit & Strategy

  • Identified high-intent keywords like “cosmetic dentist in Mumbai,” “dental veneers Mumbai,” etc.

  • Fixed on-page SEO issues: structured schema, optimized meta tags, keyword-rich headings, and URL optimization.

2️⃣ Speed & Experience Optimization

  • Improved website loading speed from 5.6s to 2.1s.

  • Enhanced mobile usability for seamless patient booking.

3️⃣ Google Business Profile Optimization

  • Fully revamped the clinic’s GBP with optimized services, regular posts, and engaging images.

  • Encouraged genuine 5-star patient reviews to build trust and improve map pack rankings.

4️⃣ Content Strategy for Authority

  • Created localized, SEO-focused content around patient FAQs and services.

Structured internal linking to guide potential patients effectively.

Target Audience

  • Affluent Working Professionals in Bandra, Khar, Juhu
  • NRI Visitors and Medical Tourists
  • High-Income Parents Looking for Paediatric Dentistry
  • Young Urban Women

Campaign Strategy

The SEO strategy aimed to optimize the website for technical SEO, improve content, and implement a backlink strategy to support keyword ranking improvements and boost organic traffic.

Execution

Technical SEO Optimization

The website was optimized for SEO by addressing technical errors, refining content, and improving the site's loading speed.

Content Strategy

Enhanced content quality with targeted keywords, improved titles, and refined metadata for better search engine indexing.

Backlink Creation

High-quality backlinks were developed, and a regular blogging schedule was established to build topical authority and improve SEO ranking.

Visual Proofs

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Key Takeaways

Technical SEO and Content Optimization​

Resolving technical issues and refining content helped boost keyword rankings.

Backlink Strategy Drove Success

High-quality backlinks significantly contributed to ranking improvements.

Consistent Blogging Supported SEO Efforts

Monthly blogs helped increase keyword visibility and maintain search engine relevance.

Conclusion

By optimizing the website for technical SEO, improving content, and focusing on a solid backlink strategy, Dr. Krinita Motwani achieved significant keyword ranking improvements. Continued SEO efforts are expected to drive further success and increase overall online visibility.

Let's Partner Together To Scale Your Business Growth

We’d be glad to address your questions, understand your requirements, and recommend tailored solutions designed specifically for your needs.

What You Gain

  • Dedicated Project Manager
  • Client-Oriented Services
  • Open Communication
  • Results-Driven Approach

What Happens Next?

  • You get a Dedicated Project Manager for smooth execution.
  • We provide Client-Oriented Services tailored to your goals.
  • Enjoy Open Communication with full transparency.
  • Benefit from a Results-Driven Approach that delivers outcomes.
  • You get a Dedicated Project Manager for smooth execution.
  • We provide Client-Oriented Services tailored to your goals.
  • Enjoy Open Communication with full transparency.
  • Benefit from a Results-Driven Approach that delivers outcomes.
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